How it works
How Tree Tok works
A private family space to share everyday moments, celebrate milestones, and stay connected, always.
Plant your Tree.
Your Tree is your family's whole world here. Inside it, you create "BRANCHES." Branches are private groups like your immediate family, or the whole extended crew. Invite the people who belong in each one: parents, kids, grandparents, siblings. Invite-only, always. No strangers or public anything. You can create or be part of multiple branches. They are all part of you personal Tree!
Totally freeCheck in, your way.
Share a quick photo, a short note, or a 20-second voice message to keep your Branch updated. Each week the app also offers a gentle "Family Spark," a little question like ‘What's one small thing from your week your family would enjoy knowing?’ Answer it or share whenever you feel like it. There's no pressure to reply fast and nobody can see who has or hasn't responded. Stay connected by choice not by guilt.
Roots
Roots, the part of your family that shouldn't disappear
Check-ins are for this day and week. ROOTS is for the next thirty years and beyond. It's your Branch's private archive for the things no camera roll or group chat can keep safe: This is your branch's legacy!
Voices
Grandma telling the story of how she met Grandpa, in her own voice, saved forever.
Stories
The family legends, the recipes with the handwritten notes, the ‘ask me about the time I…’ moments, written down or recorded before they're gone.
Documents & photos
Letters, certificates, military records, the photo of the old house, scanned, titled, and searchable, so anyone in the family can find them and you can even create titled albums.
Add the story to every item: who it belonged to, why it's meaningful, the context your grandkids will one day wish someone had written down.
Your Branch's first 5 Roots items are free, so start preserving those today. After that, Roots is $7.99/month, $69 a year, or Roots Forever for $399 once. One family member covers it, but everyone in the Branch gets unlimited access. Roots Forever stays with your family's Branch no matter what. And either way, if access ever lapses, nothing your family saved is ever deleted.
One day, the ordinary updates become the memories. Roots is where your family keeps them.
Founding Families
Start Roots before August 31 and become a Founding Family.
Special pricing as our thanks for helping shape Tree Tok early.
It's a permanent badge once earned and it comes with a say in what we build next.
What we'll never do
- No ads, algorithms or strangers. 100% private.
- No public profiles, followers or "like" counts.
- No guilt: no read receipts & no waiting messages.
Our privacy commitment
Everything your family shares stays inside your private Branch, seen only by the people you invite.
A few common questions
Is this social media?+
No. Nothing is public, there's no algorithm, and no one outside your family Branch can ever see anything. You might call this the "anti-social media". No distractions, influencers or performance, just shared life between the people that matter most.
Will my parents/grandparents be able to use it?+
Yes. Joining takes about two minutes from an email or text message link. There's no app store and no download, however you can add Tree Tok to your home screen and it works just like an app.
Who can invite people into our family's space?+
Only the Organizer of each Branch, so your space stays exactly as intended.
What does it cost?+
BRANCHES, check-ins, voice notes, photos, all of it is free, forever, with no ads. Your Branch's first 5 ROOTS items are free. After that, Roots is $7.99/month, $69 a year, or Roots Forever for $399 once. One family member covers it, but everyone in the Branch gets unlimited access. Roots Forever stays with your family's Branch no matter what. And either way, if access ever lapses, nothing your family saved is ever deleted.