How it works
How Tree Tok works
A private family space to share everyday moments, celebrate milestones, and stay connected — always.
Plant your Tree.
Your Tree is your family's whole world here. Inside it, you create Branches — private groups like your immediate family, or the whole extended crew. Invite the people who belong in each one: parents, kids, grandparents, siblings. Invite-only, always. No strangers, no public anything.
Totally freeCheck in, your way.
A quick photo, a short note, or a 20-second voice message. Each week the app offers a gentle Family Spark — a little question like ‘What's one small thing from your week your family would enjoy knowing?’ Answer it, or share whenever you feel like it. There's no pressure to reply fast and nobody can see who has or hasn't responded.
Roots
Roots — the part of your family that shouldn't disappear
Check-ins are for this week. Roots is for the next thirty years. It's your Branch's private archive for the things no camera roll or group chat can keep safe:
Voices
Grandma telling the story of how she met Grandpa, in her own voice, saved forever.
Stories
The family legends, the recipes with the handwritten notes, the ‘ask me about the time I…’ moments — written down or recorded before they're gone.
Documents & photos
Letters, certificates, military records, the photo of the old house — scanned, titled, and searchable, so anyone in the family can actually find them.
Every item can carry its story: who it belonged to, why it matters, the context your grandkids will one day wish someone had written down.
Your Branch's first 5 Roots items are free — start saving today. The full archive is $39 a year for the entire Branch: one family member covers it, and everyone gets unlimited access. And if the subscription ever lapses, nothing your family saved is ever deleted.
One day, the ordinary updates become the memories. Roots is where your family keeps them.
What we'll never do
- No ads, ever.
- No selling your family's data — we don't even collect it.
- No public profiles or followers. No like counts.
- No guilt: no read receipts, no ‘so-and-so is waiting’ messages, no streaks.
A few common questions
Is this social media?+
No. Nothing is public, there's no algorithm, and no one outside your family can ever see anything.
Will my parents/grandparents be able to use it?+
Yes. Joining takes about two minutes from a text message link, with no app to install.
Who can invite people into our family's space?+
Only the Organizer of each Branch, so your space stays exactly as intended.
What does it cost?+
Branches, check-ins, voice notes, photos — all of it is free, forever, with no ads. The one paid feature is Roots, the family archive: $39 a year per Branch, covered by any one member, unlocking it for the whole family. Your first 5 items are free so you can see what it's about.